Mobile Application
WiseRide is revolutionizing student transportation by offering a safer, smarter alternative to hitchhiking, connecting students with trusted, reliable rides they can count on.
WiseRide is revolutionizing student transportation by offering a safer, smarter alternative to hitchhiking, connecting students with trusted, reliable rides they can count on.
User Experience
User Interface
Prototyping
Case Study
Overview
WiseRide is transforming student transportation by offering a safer, smarter solution to the unpredictability of hitchhiking. Our platform connects students with a network of trusted, verified drivers, ensuring safety, reliability, and confidence for every journey. By focusing on trust and convenience, WiseRide empowers students to travel with peace of mind—whether heading to class, meeting friends, or exploring new opportunities.
With WiseRide, students gain a dependable way to get around, redefining mobility and putting safety first, one ride at a time.
WiseRide is transforming student transportation by offering a safer, smarter solution to the unpredictability of hitchhiking. Our platform connects students with a network of trusted, verified drivers, ensuring safety, reliability, and confidence for every journey. By focusing on trust and convenience, WiseRide empowers students to travel with peace of mind—whether heading to class, meeting friends, or exploring new opportunities.
With WiseRide, students gain a dependable way to get around, redefining mobility and putting safety first, one ride at a time.
The Problem:
Traveling With unknown Driver Can be Dangerous And Frightening
Many students finish their studies late at night when public transportation is unavailable, leaving them to seek rides from others. However, they are often hesitant to accept rides from strangers due to concerns about harassment or lack of trust in the driver. This makes finding a reliable and safe ride home challenging.
The Problem
Traveling With unknown Driver Can be Dangerous And Frightening
Many students finish their studies late at night when public transportation is unavailable, leaving them to seek rides from others. However, they are often hesitant to accept rides from strangers due to concerns about harassment or lack of trust in the driver. This makes finding a reliable and safe ride home challenging.
The Solution:
Building Trust and Safety in Student Ride-Sharing
The app connects students who are looking for rides with those offering them, creating a secure and trusted community. It emphasizes safety through verified profiles, ratings, and feedback systems, enabling users to choose rides based on trust and past experiences. By prioritizing safety and transparency, the app offers a reliable alternative to public transportation, making it easier for students to share rides without worry.
The Solution
Building Trust and Safety in Student Ride-Sharing
The app connects students who are looking for rides with those offering them, creating a secure and trusted community. It emphasizes safety through verified profiles, ratings, and feedback systems, enabling users to choose rides based on trust and past experiences. By prioritizing safety and transparency, the app offers a reliable alternative to public transportation, making it easier for students to share rides without worry.
The main goal
Creating a safe travel experience for the student community, where they can share rides and communicate based on their shared travel requirements and needs.
Competitor analysis
Competitor analysis
Competitor analysis for a carpool application involves examining similar platforms to identify their strengths, weaknesses, and opportunities, as we analyze competitors to assess our goals and design choices, ensuring our app offers a superior and user-focused solution.
Moovit Carpool
Moovit Carpool
Set the fare for the ride
as a driver
Money goes directly to the driver's bank
Insufficient information about the driver
Moovit Carpool
Set the fare for the ride
as a driver
Money goes directly to the driver's bank
Insufficient information about the driver
Waze Carpool
Waze Carpool
Filtering drivers based on gender and personal acquaintance
Setting a fixed location
Requesting a ride from multiple drivers
Insufficient information about the driver
Waze Carpool
Filtering drivers based on gender and personal acquaintance
Setting a fixed location
Requesting a ride from multiple drivers
Insufficient information about the driver
Bla Bla Car
See if the driver smokes
View the driver's profile
See if the carpool
is pet friendly
Not offering short term drive - only for a long distance
Bla Bla Car
See if the driver smokes
View the driver's profile
See if the carpool
is pet friendly
Not offering short term drive - only for a long distance
Questionnaire
Questionnaire
We conducted a quantitative study among 40 participants.
We conducted a quantitative study among 40 participants.
95%
Students avoid carpooling due to safety concerns, such as traveling with strangers, fear of harm, and harassment.
Students avoid carpooling due to safety concerns,
such as traveling with strangers, fear of harm, and harassment.
95%
Students avoid carpooling due to safety concerns, such as traveling with strangers, fear of harm, and harassment
90%
Of users claim that driver information — such as a picture, gender, age, profession, and reviews — would increase their sense of security.
90%
Of users claim that driver information — such as a picture, gender, age, profession, and reviews — would increase their sense of security
75%
Students don't use
carpooling platforms.
Students don't use carpooling platforms.
75%
Students don't use
carpooling platforms
So how do students prefer to travel?
So how do students
to travel?
45%
Use their private car.
Use their private car
45%
Use their private car
40%
Use public transportation.
Use public transportation
40%
Use public transportation
15%
Carpool with friends,
people they know
15%
Carpool with friends,
people they know
Persona
Eden, 23
M.A Student in Biomedical Engineering
Pain point:
Afraid I won't find a ride in time and that the carpool driver will be from the middle east origin
Goals:
Save on taxi and public transport costs
Get a s sense of security
Find a ride on time
"As a student I work until late so there is no public transportation during these hours and I have to take a ride."
Tom, 26
M.A Student in Interior Design
Pain point:
Afraid falling asleep on long rides
Spending a lot of money on gas
Goals:
Save on gas costs
Get a s sense of security
Share my journeys with fellow passengers
"I study in the north and only need to go to college two days a week. I live and work in the center, so the long drive is boring and exhausting."
Persona
Eden, 23
M.A Student in Biomedical Engineering
Pain point:
Afraid I won't find a ride in time and that the carpool driver will be from the middle east origin
Goals:
Save on taxi and public transport costs
Get a s sense of security
Find a ride on time
"As a student I work until late so there is no public transportation during these hours and I have to take a ride."
Tom, 26
M.A Student in Interior Design
Pain point:
Afraid falling asleep on long rides
Spending a lot of money on gas
Goals:
Save on gas costs
Get a s sense of security
Share my journeys with fellow passengers
"I study in the north and only need to go to college two days a week. I live and work in the center, so the long drive is boring and exhausting."
User Flow
User Flow
Design Concept
This combination of colors, illustrations, and morph shapes is central to the app’s identity and user experience. The vibrant palette reflects eco-consciousness and innovation, the illustrations add warmth and relatability, and the morph shapes bring energy and movement. Together, these elements create a cohesive and visually appealing design that reinforces the app’s mission-driven purpose.
Colors
Colors
Typography
Assistance
H1
28px
H2
24px
H3
20px
Paragraph
16px
Smaller text
12px
Typography
Assistance
H1
28px
H2
24px
H3
20px
Paragraph
16px
Smaller text
12px
Shapes & Illustrations
Shapes & Illustrations
The Screens
Wireframes
Wireframes
The Prototype
The prototype of WiseRide, our innovative carpooling mobile application,
serves as a functional demonstration of the app’s core features and user interface. Designed with a focus on user-friendly interactions, intuitive navigation, and visually engaging elements, the prototype offers a glimpse into how WiseRide simplifies shared commuting.
The Prototype
The prototype of WiseRide, our innovative carpooling mobile application,
serves as a functional demonstration of the app’s core features and user interface. Designed with a focus on user-friendly interactions, intuitive navigation, and visually engaging elements, the prototype offers a glimpse into how WiseRide simplifies shared commuting.
This project was created in collaboration with May Elazar and Michal Ariel.
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